Beloved Adenuga Essays - World, Geography Of Africa, Africa

Beloved Adenuga Essays - World, Geography Of Africa, Africa Beloved Adenuga Professor Seifert ENGW 102 sec 10 13 September,2017 Unemployment in Nigeria Nigeria is currently faced with a lot of problems which includes but not limited to Boko Haram insurgency in the northern part of Nigeria, poor infrastructures, unemployment, bad road, irregular power supply, inadequate health system, environmental pollution, disunity as some are fighting for a division of Nigeria into two separate countries-Biafra war. These problems are so numerous that it will take years of collective effort on the part of individual Nigerians to bring this country into its proper actualization as the giant of Africa. On a closer look, each of t hese problems are majorly caused by corruption and bad governance of leaders. For this research, I will d iscuss about the issue of corruption as it relates to u nemployment in Nigeria. In Nigeria, there are lots of graduates with good grades that cannot get a good job. Because of frustration, some of them take jobs that pa y below their qualification s or not even related to their field of study. Graduates that are meant to be working in factories, hospitals, business enterprises are found working in stores, in elementary schools or doing other low pay jobs. What are the causes of this ? C umulative number of unemploy ed graduates over the years makes it difficult to get jobs even if you are qualified for it. Employees appoint people based on favoritism and connections, some ladies even offer their bodies to get a job! But here lies the question what has been done to stop these practices? Basically, nothing has been done to stop all these because government officials are busy enriching their pocket instead of facing this issue with all seriousness. The government is not concerned with creating jobs or the right conditions for jobs to strive. Therefore, in Nigeria a lot of businesses have folded up. In further research, I will explain in detail the various ways in which corruption has led to the increas ed number of unemployed graduates. Nigeria is the number one country of origin of international students from Africa . According to data from the UNESCO Institute of Statistics (UIS), the number of Nigerian students abroad in creased by 164 percent in the de cade between 2005 and 2015 alone- from 26,997 to 71,351 . This is also evident in the relatively large number of Nigerian here at Howard. This only depicts that the issue of unemployment in Nigeria get worse yearly therefore people consider studying abroad as a solu tion to unemployment . But studying abroad is not a solution to unemploy ment, Nigerians cannot continue to leave because of the fear of unemployment. So, somethings must be done to reduce unemployment. I will give various ways to which unemployment can be combated in Nigeria. Another thing I will research about is the effect that unemployment has on Nigeria. Unemployment has made the youth to think of dubious and neg ative ways to make money. There is a term referred to as "419" in Nigeria , this is a corrupt practice in which the victim is convinced to give money to a stranger. The crime rate in Nigeria is also on the increase, which is not surprising because what do you expect from a bunch of jobless youth s ? I will be as analytical as possible by giving good estimates of figures where needed. I will also use charts to express ideas. I will also give various past events to explain the effect of unemployment on Nigeria. This project should be easy because I have in-depth knowledge of the topic to be researched such that I can add my own ideas and thoughts. The major problem I foresee is the credibility of the various sources I will get my information from. I also think that if I were to do this research in Nigeria I will be able to gather more information than what I can get from the internet. I chose to research about unemployment among various problem that faces Nigeria because it affects me directly. I would not have been here if there are better job opportunities in Nigeria. What is the essence of studying in a

The Best Jobs for Introverts Who Hate Social Interaction

The Best Jobs for Introverts Who Hate Social Interaction If you consider yourself introverted (or you just really prefer to work on your own), you might want to take your comfort with people  into account when choosing your career. Some professions will just plain demand more personal interaction than you can tolerate. The Occupational Information Network (O*NET) rated jobs on a scale of 0-100, based on how much contact with others is required and how much it requires a worker to be pleasant in their interactions.Here are their top jobs for introverts.If You Have a High School DiplomaPoet, lyricist, or creative writer: Solitude galore. And you’ll be in excellent company with some of the greatest writers who never bothered going to college and still wrote masterpieces. If you’re creative and good with words, it’s worth considering.Dental lab technician: Dentists have to talk to and see patients all day, but their technicians work behind the scenes making molds and doing other laboratory work. And most positions only r equire a diploma or equivalent.Farm or crop worker: If you love working outdoors and don’t mind physical labor, this could be great for you. You could work farm equipment, harvest fruits or vegetables, apply pesticides. And you won’t have to talk much while you do it. This industry is set to grow in the next few years. And there are many different ways to fit into the field.Potter: Operate machines or hand-make ceramics, pottery and stoneware. If you like working with your hands and are on the creative side, then this could be right for you.If You Have an Associate’s DegreePhotonics technician: Work in fiberoptics and with laser technology. This field is set to boom and is also a â€Å"green occupation† where you’d be working with energy-efficient activities and technologies.Machinist: This is another â€Å"green occupation† with a bright future, and it requires a whole lot more interaction with machines than with other people.If You Have  a Bachelor’s DegreeReal estate appraiser: Appraisers interact with properties, where agents interact with potential buyers and sellers. Spend your time appraising properties for purchases, sales, or loans.Cryotechnologist: A lab setting is always good for those who crave alone time. Take refuge among cell samples. You might need an additional post-graduate certification, but you can easily get your start with just a Bachelor’s degree.Geological Sample Test Tech: Survey and analyze geological samples. Another field in which you’ll spend a great deal of time on your own and outside.If You Have  a  Master’s Degree or HigherMathematician: Math is increasingly important in our technological age. If you have the talent and enjoy it, it’s a great way to take refuge in numbers and your own brain to solve the biggest problems of various fields.Archivist: You like people, but you prefer to interact with them on paper. Archivists maintain documents and d atabases, but often work in blissful silence on their own.Environmental Economist: If you have a head for numbers and love nature, this could be a great field for you. Another â€Å"green occupation† experiencing rapid growth, this research and analysis position will be incredibly valuable in the economy to come.

Strategy Issues in Marketing Essay Example | Topics and Well Written Essays - 500 words

Strategy Issues in Marketing - Essay Example Social media is a great marketing strategy for businesses, that being said, businesses need to analyze why it is important to utilize social media to promote a product or service. Questions such as, what are the business' needs, why they are using the site, and who are they trying to target are all relevant in deciding whether or not to incorporate an SNS to the business. Even then there is still a multitude of sites that offer social networking capabilities for different purposes which you have to decide on. The shift from individual company websites to using social media for business has been drastic. Through these sites, companies can get direct information from customers through blogs and forums, in turn, giving the organization the benefit of fulfilling the wants and needs of customers in a more efficient manner. With the reduction in expenses of marketing, by using social media, companies are able to focus the attention more on the customer and offer freebies or giveaways to ac company the social networking campaign. A huge drawcard for companies to advertise on social media is the fact you can tailor your marketing campaign to a specific group of people. By these sites collecting information about the people using them through special algorithms, companies can provide exactly what the consumer desires. The major benefit for business' is the cost saving of getting their company out there. Social media was extensively used in the presidential election of the US in 2008.

Compare and contrast the various diagramming techniques used in UML2.0 Essay

Compare and contrast the various diagramming techniques used in UML2.0 - Essay Example UML2.0 is a version of Unified modeling Language which is was develops to use graphic notations and modeling techniques to develop various visual models that are built and applied within systems to facilitate business activities. This paper gives a critical analysis, discussion and comparison of the various diagramming techniques and how they are used within UML2.0 to design and model systems. The various diagraming techniques are explained through illustrations or examples to demonstrate their similarities and differences. There are two major categories of diagrams in the UML2.0 system design and modeling techniques. These are structure and behavior diagrams which represent structural information and behavior of systems respectively. In each of the two major UML2.0 diagraming techniques are seven diagrams which represent various aspects of systems. Therefore, there is a total of fourteen diagrams which are used in the design and modeling techniques of UML2.0. Figure 1 below represen ts an overview of the two categories of diagrams which the UML2.0 design and modeling techniques employs to develop visual systems2. Figure 1: UML2.0 Diagramming All the diagrams under structural diagraming techniques of UML2.0 are similar in the fact that they all represent structural information. ... However, four of the behavior diagrams are used to depict the interactions which exist among different systems. The common similarity of the UML diagrams in system design and modeling is the elements which they contain. In UML2.0 based design and modeling, the elements of a system are depicted in the diagram in defining the structure and model of the system as a whole3. The elements which are composed in the UML2.0 diagramming include actors, business activities, business processes, UML statements, database schemas, software components and logical components. Each of the elements of UML2.0 diagramming plays different roles in communicating the structure and design of the system model. In addition the diagrams within the UML.0 diagramming are basically used to visualize what the system will look like in real application after it has been constructed or installed. Through these diagrams, the required modifications to systems are explained and designed. This is because of the common fea ture of UML2.0 diagramming which ensures that standards are used to specify the details of design and structure of various systems. The diagrams used in UML2.0 mediated system design and modeling are aimed at ensuring the efficiency and effectiveness of systems is ascertained before they are actually built or constructed. The diagrams used in UML2.0 mediated system design and modeling are also similar in the fact that they combine different techniques in achieving the desired design and models of systems. The techniques which are employed by the UML2.0 diagraming techniques include data and business modeling. Entity relationship diagrams are specifically employed in data modeling within the

New England vs. Chesapeake Paper Essay Example for Free

New England vs. Chesapeake Paper Essay The New England and Chesapeake regions varied in many ways. They varied economically, socially, and religiously. At first there were many small colonies but then they grew into two distinct regions, the New England and Chesapeake areas. The New England region was a more superior place to live in than the Chesapeake region because the people in New England developed swifter and better. The Chesapeake region suffered because it had social, climatic, and religious problems. Even though the southern area is known for their blossoming fields and enormous plantations, the climate is scorching and the area suffered from many diseases. (Jamestown Settlement: Primary Sources New Brittannia). As a result, a large part of the population actually ended up dying due to these harmful diseases like the disease of smallpox. Yes, the southern colonies had a thriving economy due to the growing of tobacco and rice, but they lacked diversity. In this area they mainly had only one type of religion, Anglican. They absolutely had no religious tolerance. The social structure was also way off during this time period. It consisted with the majority of the population being poor indentured servants and slaves and then a small portion being wealthy plantation owners. The plantation owners were white men and they held all the power to vote in the society. That is why this region was so underdeveloped. They had a moist and blistering climate, and they had no diversity religiously or socially. However, The New England colonies developed better than the Chesapeake region because they had a better climate, and were more diverse socially along with religiously. Firstly, it was colder in this region so the people there did not have any destructive illnesses lingering around. Secondly they had more of a mixture in religion like Quakers and Catholics. The people in these colonies focused on religion and they wanted close- knit families (Document A). They did not just have one sole religion but several. The area also had more of a diverse social system with many different levels. They had poor people, middle-class working people, and than the rich. The people in this region believed that they should struggle and win together as a team. (City upon a Hill). The main reason they had a diverse social class is because they did not need to only depend on farming for their economic income. They had a fishing industry and the New England colonies were placed in an urban area so the people had more choices for jobs, although some people still farmed. They also had many technological advances in the New England Colony with Benjamin Franklin making many machines and inventions during this era. That is why the New England area was more developed and had a better chance of surviving. In Conclusion, the New England area was a much better place to live. They were not as prone to diseases because of the colder climate, they were more diverse socially and religiously, and they had economic opportunities because they were an industry. This difference in development needed to occur because without it America wouldn’t be as diverse as it is today because everyone would just have conformed together.

Culture And Defining The Role Of Leadership Essay -- Leadership Busine

Culture and Defining The Role Of Leadership Abstract I believe a person can be taught to lead and manage but one can't be taught how to effectively and successfully lead and manage. I don't believe the corporate culture of the organization has to with it. I think leading and managing has to do with the individual person. How that person is motivated, how that person sees him/herself. Can he/she lead effectively or is managing the nitch that they have. A Leader will effectively orchestrate change, create a vision, inspire people to follow the vision and keep people focused towards an ideal future. What is Culture? I first want you to understand what culture is because to understand culture is to understand the organization. According to Anthropologist James Sparely, culture is "the acquired knowledge people use to interpret experience and generate behavior". Culture can be interpreted in many ways such as national/ethnic culture, secondary or subgroup culture, culture in the anthropological sense and the capital C culture. The national/ ethnic culture is described as how one was raised as a child such as African American culture or Chinese culture. This interpretation is a very narrow view because it is a norm and it also raises challenges in our virtual team communication. Secondary or sub-group culture is described as our social groups such as women's group or golf group. Culture in the anthropological sense refers to behaviors one shares over time and the capital C culture refers to the performing arts. Individuals from different cultures vary in terms of their behaviors and communication styles (Gudykunst, 1997). Edward Halls th... ...wing the Mission and Vision stated this company has greatly succeeded in its leadership in maintaining a healthy organizational culture. I think the key to a healthy organizational culture is truly a great leader. A leader with self motivation, a leader with life skills not just educational skills. This leader should know what to expect from his/or her members because his vision is clear and concise. This leader will not only have plans for present day activities but for future endeavors, making sure that followers can see this future and actually taste success. A great leader trains others to precede him when he cannot lead any longer making certain that his vision stays alive. References Research website www.culture-at-work.com Research website www.tnellen.com/ted/tc/schein.html Research website www.aipfl.com

Literature critique

IntroductionStrohschein’s (2005) report discusses a research conducted among Canadian children over a five year period. The children’s level of anxiety/depression and their tendency towards anti-social behavior were analyzed at specified intervals during the five-year period assessing mental health adjustment to changes in the family in the form of a divorce between children whose parents eventually divorced and those whose parents remained together. Children in families considered dysfunctional prior to the divorce were assessed for improvements in mental health.The primary objective of the study is to determine a connection between divorce and mental health in children. This research assesses the children’s home environment both prior to and after a divorce to determine any correlation. There is need for this because prior researches that did not take into account this factor. The literature review reveals that the current research is distinguished based on the methodology used.MethodologyA qualitative approach is taken. The anxiety/depression state of children is examined over a five-year period my means of interviews and their relative state of mental health is assessed. The longitudinal survey methodology employed is justified on the grounds that alternative methods such as two-wave panel studies that assess developmental changes between two set time-periods for comparison as well as cross-sectional data used to pit children in divorced families against those in intact families, have been deficient.The multi-wave, longitudinal approach of the current study is clearly detailed as the better alternative. The researchers assume that the home environment prior to a divorce could determine divorce effects on children. They also assume that even prior to a divorce the mental health of children of divorced parents may be substantially different from those whose parents remain together and that divorce could positively alter the mental health of children.Two specific research questions are posed – are there negative effects of divorce on children’s mental health and is anxiety/depression diminished by a divorce within a dysfunctional family. A clear definition of what constitutes a dysfunctional family was given. The target population as well as exclusions is described by the researchers. The initial longitudinal sample was reduced after excluding children not 4 to 11 years, single-parent homes and children losing a parent by death. The final sample size was 2,819 with 5.9% experiencing divorce within the research period. The selection criteria appear unbiased and equitable given the requirements of the research. The data instrument used was a national survey the 5 year period covered lends much validity to the data collected as it allows for equitability in responses over time.FindingsThe findings of the research are consistent with the data gathered and analyzed. There is enough evidence to conclude that there is a greater prevalence of anxiety and antisocial behavior in children whose parents divorce than in those whose parents remain together. However the research does not show any correlation between preexisting family problems and decreased anxiety levels subsequent to a divorce. These findings cannot, however be generalized outside the context of children below the age of 11 years.Discussion & ConclusionTwo research limitations are highlighted. Only a single informant, a parent, was used for the assessment of the child’s mental health and no effective mechanism to determine the nature and distribution of resources in the household was possible; only inventory type data collection was conducted for this variable. The researchers suggest that the methodology of analysis used has proved to be effective in gauging children’s reactions to parental divorce and therefore future research on the issue on a broader scale should employ similar techniques.REFERENCESStrohschei n, L. (2005, Dec). Parental Divorce and Child Mental Health Trajectories. Journal of Marriage and Family, 67(5),  1286-1300.

Burundi Music Essay

Every individual is inherently unique from one another because of many factors. Their individual uniqueness could be in terms of their personality, beliefs, lifestyle and others. Nevertheless, despite these differences, individuals still feel a sense of belongingness because they find themselves part of a certain group that shares things that are common among them. The concept of culture plays an important role in establishing ties among individuals of a particular group, community, or even a nation. This is due to the fact that culture mirrors the way of life of the people. It symbolizes the heritage of a group of people, which could be seen through the art of music as well as the instruments that they use in order to produce their unique sounds. In relation to this, the country of Burundi also has their unique flair for music that describes the very culture that these people have. The country of Burundi or officially known as the Republic of Burundi is among the smallest and most densely populated territories in African continent. Burundi is a small landlocked country in Central Africa wherein it is surrounded by other countries including Tanzania, the Democratic Republic of Congo, and Rwanda. The country is also situated just south of the equator. Bujumbura is the capital of the country. This city has a population of about 600,000 that is located at the western Burundi’s Great Rift Valley on the shores of Lake Tanganyika (Africa Travelling, 2000). The population of the country is originally composed of the Twa Pygmies of the forests, which was later joined by the Hutu agriculturists. After the 14th century, the Tutsis who were characterized as war-like and reared long-horn cattle. As time passes by, the Tutsis were able to dominate the society of the country and have established feudal obligations between the farmers and cattle owners. The authority of the Tutsis created more conflict when Germany and Belgium gained possession of the territory and acquired leadership indirectly through the Tutsis. For the span of several centuries, the Tutsi Royalty held the seat of power in the country wherein they provided organized leadership as well as a rich dynastic culture. However, after the Second World War majority of the Hutus insisted that they should be given greater participation in the affairs of the country. Because of this, the royal family failed to show their ability to rule as they cannot properly handle the demands of the Hutus. The downfall of the royal family paved the way for the country to be under the central authority of the military and police (Travel Documents Systems, 2009). Most scholars who studied the Burundian culture found out that the royal court has a huge influence in the country’s culture. Their cultural heritage is centered on music and dance that gave reverence to the virtues of kingship. They also held numerous festivals wherein the drummers of Burundi had the most captivating presence. The dances and elaborate ceremonies are usually performed with royal drums. Drumming is regarded as a vital aspect of the Burundian culture. For more than forty years, the world renowned Royal Drummers of Burundi are recognized for their traditional drumming styles. They used native drums such as: â€Å"amashako†, â€Å"ibishikiso†, and â€Å"ikiranya†. The performances of this percussion ensemble are usually part of ceremonies like births, funerals, and the coronations of their Kings, which they called as â€Å"mwami† The â€Å"karyenda† drums that the band also uses, are sacred in Burundi. These drums symbolize the mwami and regeneration as well as fertility. The drums use by the Royal Drummers of Burundi came from hollowed tree trunks and covered by animal skin. There are also other drums that are used like the â€Å"Inkiranya† that serves as the central drum and the Amashako which is responsible in giving a continuous beat as well as the Ibishikiso that follows the rhythm of the Inkiranya (Maps of World, 2009). The performance of the Royal Drummers also stands for the music heritage of its people. The way in which they play these various drums has been the same for centuries because the techniques and traditions have been passed on from generation to generation. Members of the ensemble take turns in playing the drums and dancing throughout the performance. The drummers start the show by balancing the heavy drums on their heads, at the same time singing and playing. There are also some extra members that hold ornamental shields and spears. Their purpose is to lead the procession with their dance (Maps of World, 2009). The unique and long-standing musical heritage of Burundi is not only seen in drumming but also in their songs. Burundian gives utmost importance to the family, which is why during their gatherings they have the â€Å"imuyino† songs. Imuyino songs have a short refrain and a strong beat, which usually include improvised verses when sung. On the other hand, another type song, the â€Å"indirimbo† is more passive as compared with the imuyino. The indirimbo is sung by a single singer or a small group. Distinction in the gender roles in their society is also reflected in their music. Men sing the â€Å"kwishongora†, which is a rhythmic song that is characterized with shouts and trills. Women sing the â€Å"bilito†, which is a more sentimental music (Stanford, 2007). Their music shows men as more authoritative and responsible with decision-making while women are more emotional and has the duty of child rearing. Burundian music is also known for its â€Å"whispered singing. † This is sung at a low pitch in order for the accompaniment of the instruments to be heard more. The instruments used in singing are the â€Å"inanga†, a hollow wooden bowl with six to eight strings stretched over it; the â€Å"idono†, a one string fiddle; the â€Å"ikihusehama†, a clarinet-like woodwind; and the â€Å"ikimbe†, a linguaphone (Stanford, 2007). The cultural heritage of Burundi is indeed exceptional due to the fact that it is rooted in their history and it mirrors their values and way of life. Nevertheless, the arts and humanities of the country especially its music and dance have not been given due attention in order for it to flourish more. The current situation of the country that is often plagued with internal conflict among its various tribes, as well as some disagreements with its neighbor countries made life very difficult in Burundi. Arts and humanities have been taken for granted because of more pressing issues like the security and welfare of the Burundian citizens. References Africa Travelling. (2000). Bujumbura – Culture. Retrieved February 10, 2009, from http://www. africatravelling. net/burundi/bujumbura/bujumbura_culture. htm. Maps of World. (2009). Royal Drummers of Burundi. Retrieved February 10, 2009, from http://www. mapsofworld. com/burundi/culture/royal-drummers. html. Stanford, E. (2007). Culture of Burundi. Retrieved February 10, 2009, from http://www. everyculture. com/Bo-Co/Burundi. html. Travel Document Systems. (2009). Burundi Africa: Culture. Retrieved February 10, 2009, from http://www. traveldocs. com/bi/culture. htm.

In Case Of and In the Event Of

In Case Of and In the Event Of In Case Of and In the Event Of In Case Of and In the Event Of By Maeve Maddox A reader asks if there’s a difference between these two phrases: Is there any difference between in case of and in the event of? Some seem to think these two phrases are synonymous; others contend that in case of is used when youre preparing for something, e.g. Take an umbrella in case it rains, while   in the event of when anticipating an unplanned occurrence, like In the event of fire, use the emergency exit.  What is your take on this? The OED defines the conjunction â€Å"in case† as â€Å"in the event that; if it should happen that.† On the Ngram Viewer, â€Å"in case of† is far more common than â€Å"in the event of† from 1800 to 1917, but then begins to plummet. In 2000, â€Å"in case of† is only slightly ahead of â€Å"in the event of† in the English database. A Google search also indicates that â€Å"in case of† is more common: in case of (290,000,000 results)   in the event of (95,400,000 results)   As for â€Å"anticipating an unplanned occurrence,† like a fire, a Google search indicates that the phrases occur about equally: in the event of emergency: 28,400,000 results   in case of emergency: 29,600,000 results   in case of fire: 22,700,000 results   in the event of fire: 19,600,000 results It seems clear that the two phrases are synonymous. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:7 Types of Narrative ConflictProbable vs. PossibleTypes of Plots

Crawford Surname Origin and Last Name Meaning

Crawford Surname Origin and Last Name Meaning Derived from the Gaelic word cru meaning bloody, and ford meaning pass or crossing, the CRAWFORD surname is believed by most to mean a crossing of blood. Believed to be first assumed by the proprietor of the lands and barony of Crawford, in Lanarkshire, Scotland, Crawford is often a  habitational name  derived from several different places called  Crawford  (e.g. in South Lanarkshire, Scotland; Dorset, England; and Somerset, England). A possible similar derivation for the Crawford last name comes from crawe meaning crow and ford meaning pass or crossing. Alternate Surname Spellings:  CROFFORD, CRAWFFORD, CRAUFURD, CRUFORD. Also a variant of CROWFOOT. Surname Origin: English, Scottish, northern Irish Famous People with the Crawford Surname Joan Crawford - American film and theater actress, and pin-up girlCindy Crawford - American model, film actress and television personality Genealogy Resources for the Surname Crawford Meanings of Common English SurnamesUncover the meaning of your English last name with this free guide to English surname meanings and origins for the most common English surnames. CRAWFORD Family Genealogy ForumThis free message board is focused on descendants of Crawford ancestors around the world. FamilySearch - CRAWFORD GenealogySearch or browse for free access to digitized records and lineage-linked family trees for the Crawford surname on FamilySearch.org, the website of the Church of Jesus Christ of Latter-day Saints. CRAWFORD Surname Mailing ListFree mailing list for researchers of the Crawford surname and its variations includes subscription details and a searchable archives of past messages. DistantCousin.com - CRAWFORD Genealogy Family HistoryFree databases and genealogy links for the last name Crawford. Looking for the meaning of a given name? Check out First Name Meanings Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David. Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph. Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H. A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Annual advertising and public relations programme Essay

Annual advertising and public relations programme - Essay Example If we talk about the major benefits of developing and executing an advertising campaign for a company, we come to know that there are various benefits that a company can achieve by implementing a well-structured and strategic advertising plan related to its products and services. Mckenna (1991) states, â€Å"When you own a market, you lead the market†. Some of the benefits include achievement of market dominance, communicating a change in the product line, increase in the market share, competitive edge, market penetration, seasonal promotions, and increased awareness among the people about the products and services being provided by the company. The name of the company is Car World and it is a well-established company belonging to the automobile industry of Oman. Car World deals with manufacturing and distribution of local cars. Some types of the vehicles, which the company manufactures, include mini trucks, family vans, and trucks. American Motor Corporation (AMC), which is an American automobile company, carries out some of the key manufacturing processes of the Car World’s cars. The product for which I am going to develop the advertising plan is Salome Family Van. Salome van is a new product manufactured by the Car World in collaboration with AMC. Salome van is a 7-seater vehicle, which is an economical car for the large families. People should buy this car because of its cost-effective price, beautiful shape, and capacity to hold a large number of people at a time. This car consumes very less amount of fuel as compared to other competitors such as Raxel Motors and Raymon Cars. The market share of the cars manufactured by the Car World is 35% in 1300cc engines, which is a good market share in the automobile industry of Oman. Kayne (n.d.) states, â€Å"Marketing strategies differ depending on the product, target market and